An innovative digital lending and payments provider operating with a diligent team of staff and a deep, resolute, unyielding commitment to environmental sustainability, WLTH has propelled itself into the world’s spotlight. Critically, this Australian company has been reaching out to previously untapped segments of its market in order to rise to meet a demand that has largely gone unsatisfied, aiding its clients to make their transactional management and home loan borrowing that much easier. All while negating oceanic pollution in the same fell swoop.
A digital lending and payments provider, WLTH has made itself Australia’s foremost technologically focused and sustainable financial market leader. Presently, its two primary tech-centric offerings focus on WLTH Lend and WLTH Pay; with the former currently available and making waves in its market segment, and the latter due to be released soon, its reputation has become one of innovation and ingenuity. WLTH Lend puts forth a myriad of different options for the digital mortgage sector, allowing a tailor-made, bespoke, and user-intuitive process to form from competitive pricing distributed by both direct and broker channels.
Moreover, its lending services focus on investors and first-time home buyers. This is because, often, the first-time buyer is who will need the most support when it comes to digital lending, and it hopes to demystify the process somewhat for them in order to take some of the stress out of home purchase. After all, buying one’s first home should be a jubilant experience, and WLTH hates to see it marred by bloated and inconvenient due process. Having created several exemplary technological spaces to this end, it boasts customer and broker portals, state-of-the-art application processes, a seamless online experience, and the ability for customers to access their mortgage offset accounts through its Convego® Parley Ocean Card.
This card, created by intercepted and upcycled marine plastic waste, shows both WLTH’s dedication to corporate environmental responsibility and its commitment to its clients’ satisfaction. WLTH Pay – the upcoming service – will be a payments platform that provides business customers with the ability to manage their money effectively and with ease, making payments via various methods to a multitude of payees. Fundamentally, this will ensure more flexible payments that can be made using card, bank transfer, or BNPL, allowing customers to make payments to everything from supplier invoices to tax bills and wages.
Saving countless hours of managing multiple transactions through multiple platforms, WLTH Pay promises to become its client’s one-stop-shop for payment option needs. Additionally, with direct integrations to the client’s accounting platform of choice, from XERO to MYOB, it provides great benefits to all clients, especially SMEs; this is because by using this service, an SME can accumulate reward points for their transactions, which can be put to good fiscal use later. Furthermore, WLTH has made itself an invaluable business partner and indispensable ally in the fight for more sustainable business practices with Parley for the Oceans: a leading environmental organisation that is working around the world, and in communities to protect the oceans from marine plastic pollution.
Every loan settled with WLTH empowers Parley for the Oceans to clean 50 square metres of beach and coastline of plastic pollution, and every present and future revenue stream eventually feeds back to this goal of ocean protection. Moreover, with all the changes currently happening in the wider industry, it is excited to say that it believes leading by example in such times of change will make a difference, as its peers will see just how much the market appreciates a commitment to tangible environmental action. With a renewed push towards better internal processes, increased sustainability, and less bloatware in banking, incumbent banks are slowly losing custom to services such as WLTH.
This is for good reason, too: as the market begins to move on, many banks are falling behind rapidly as their slow turn around times, legacy systems, and overly complicated processes struggle to keep up with the more agile, flexible, and adaptive processes that are overtaking them. With traditional banking and service lending agreements taking as long as 42 days to complete, there have been plenty of gaps in the market that a fresh-faced digital lender can fill. Indeed, even as more entrepreneurs take up the challenge head-on, there are still many more niches to fill and opportunities to partake in.
Thus, WLTH is looking forward to seeing what it can do to address these, catering to some of the most profitable segments in the broker market that have previously gone unaddressed by such innovators, both showing that it can be done and that there is a huge demand out there for such things. Its growth spurt certainly supports this, as WLTH has been able to go from strength-to-strength by providing a complete, holistic, and comprehensive financial ecosystem for its customers, one that isn’t restricted to one type of customer, but supports all manner of transactional needs.
Its solid upward trajectory has been something truly impressive to witness, and it is something that its peers and wider market have been watching with great interest. Indeed, in the past 12 months, its loan book has been increasing exponentially, and as it has opened its doors to more brokers, it has also been able to expand to embrace new customers in the form of Australians who need a better rate with their mortgage. Excited and enthusiastic about helping such people, its staff – all of whom know the company and market like the back of their hands – are always ready and willing to help, talking a client through their options and providing the best possible service in the process.
Therefore, it looks for people who fit in with its customer-first ethos when hiring, something that has allowed it to cultivate a truly incredible team of selfless professionals. Hiring primarily through the recommendations of existing employees, it has developed an internal culture of trust, diligence, and respect, one that promises to foster its continued growth long into the future. Acquiring market share from the Big 4 banks, creating valuable partnerships, and working hard to become the innovation transactional service of the future, it invites clients and peers alike to ‘watch this space’ as its trendsetting promises to further change the industry for the better.
Full Article: Acquisition International Worldwide Finance Awards 2022
