Microplastics are infiltrating every corner of our environment, and alarmingly, even our bodies. At WLTH, we believe financial services can and should be a powerful driver of positive change. We’re committed to inspiring investors and our broker network to play an active role in safeguarding our environment, while building a more secure financial future.
The Growing Threat of Microplastics
Australians have a unique relationship with the ocean. With more than 85% of us living within 50 kilometres of the coastline, our health and prosperity are inextricably linked to the state of our marine ecosystems. But the statistics around microplastics are deeply concerning: more than 5.25 trillion pieces of plastic are polluting our oceans. Research shows Australians ingest the equivalent of a credit card’s worth of microplastics every single week. Even more alarming, microplastics have been detected in human blood, lungs, and placentas—raising serious concerns for the health of future generations.
This is not a distant or abstract issue. It is woven into the fabric of our daily lives. With 99% of tested Australian tap water samples containing microplastics, the challenge is not only about protecting marine environments but also about protecting ourselves.
Empowering Investors and Brokers
For investors and brokers alike, the call to action is clear: financial choices are not neutral. Where and how we allocate capital directly shapes the future we inherit. By supporting financial products and lenders that are authentically committed to meaningful impact—not simply marketing slogans—we can help drive change at scale.
Impact lending is about aligning financial returns with social and environmental responsibility. By choosing financial pathways that actively restore and protect our environment, investors and brokers alike can participate in a movement that creates both wealth and legacy. Many investors assume that choosing an Impact Lender means paying more, but with WLTH, borrowers enjoy the same competitive rates and fees as traditional lenders—while their loan simultaneously drives measurable positive change. In other words, there’s no extra cost to you, just extra impact for our communities and environment.
Your Everyday Choices Matter
The fight against microplastics is not only about global policy or large-scale innovation—it begins with everyday decisions. From carrying a reusable coffee cup to reducing single-use plastics, to making mortgage and investment choices that clean our oceans, each of us has the power to create ripple effects of change.
At WLTH, we are humbled to stand alongside Australians who want to invest with purpose and live with impact. Together, we can tackle the microplastics problem head-on, restore the health of our oceans, and create a brighter future for generations to come.
Now is the moment to act. By recognising the power of our everyday choices—whether it’s the cup we drink from or the financial products we choose—we can all play a role in shaping a cleaner, healthier, and more sustainable Australia.
WLTH’s Commitment: From Words to Action
At WLTH, we know that sustainability must go beyond taglines. Over the past few years, greenwashing has become rife in the financial services industry, but we believe FinTechs have an obligation to act meaningfully. That’s why we are proud to be Australia’s first Certified Impact Lender, accredited by the global third-party body ImpactLending.com. This certification recognises mortgage lenders that commit a significant percentage of revenue to positive community change—a bold commitment WLTH has taken from day one.
In August 2025, WLTH celebrated an important milestone in our partnership with Parley for the Oceans—together, we have cleaned over 500,000 square metres of Australian beaches and coastline. This remarkable achievement belongs to every client and broker who chose to partner with us. Every mortgage, every repayment, every decision has contributed to tackling the microplastics problem and restoring our beautiful coastlines.
The WLTH OCEAN VISA Card is the world’s first transaction card built with 75% upcycled, recovered Ocean Plastic®, 5% recycled plastics, and only essential compliance materials. Free from virgin plastic, it sets a new benchmark for sustainable financial innovation and demonstrates how consumer products can be reimagined to deliver measurable impact.