WLTH Card
Made with Parley Ocean Plastic®
Created from intercepted and upcycled marine plastic waste.
A first of its kind in Australia.
WLTH. The new standard.
Our symbol of change.
"We believe the power for change lies in the hands of the consumer - given we all have a choice - and the power to shape the consumer mindset lies in the hands of the creative industries."
- Parley For The Oceans
The story of our card
The Problem
Marine pollution has steadily become one of the most devastating human-driven issues of our generation.
If we fail to clean up the plastic and stop the continued pollution of the oceans, we are facing the potential extinction of many sea life species and the interruption of the entire ecosystem.
80% of marine litter in the oceans is plastic. It is estimated that more than 8 million tonnes of plastic enter our oceans every year which is equal to a garbage truck of plastic every minute.
Instead of breaking down, plastic breaks apart into tiny pieces. These fragments end up in the marine food web, posing a major threat to sea life and to human health.
Photographer: Christian Miller. 2020. Whitsunday Islands, Australia.
Marine debris is harming more than 800 species, 40% of marine mammals, and 44% of seabird species are affected by marine debris ingestion.
According to some estimates, at the rate we are dumping items such as plastic bottles, bags, and cups after a single use, by 2050 oceans will carry more plastic mass than fish, and an estimated 99% of seabirds will have ingested plastic.
Photographer: Christian Miller. 2022. Cape Bedford, Australia.
With the growing amount of plastics entering the ocean each year, the consumption rates of microplastics ingested by fish is also continuing to grow which will begin to pass the contamination up the food chain.
Photographer: Christian Miller. 2021. Cape York, Australia.
The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, called gyres. Most of the plastic debris sinks or remains in the gyres, however a significant percentage of it washed on our coastlines daily. 75% of all beach rubbish in Australia is made of plastic.
Photographer: Giacomo Cosua, 2012, Southeast Asia.
Part Of The Solution
Parley For The Oceans
Parley is a global leading environmental organisation and collaboration network raising awareness for the beauty and fragility of the Oceans.
Parley for the Oceans addresses major threats towards our oceans, the most important ecosystem of our planet.
The global Parley network of cleanup organisations achieves this by removing plastic from shorelines and ghostnets from the high seas. In remote areas, we establish systems to intercept plastic waste before it ends up in landfills, gets burned, buried or tossed into rivers or oceans.
We don’t see recycling as the ultimate solution for plastic pollution, but keeping plastic that has been already produced in use as a replacement for virgin plastic reduces emissions and waste.
Together with its corporate partners, Parley develops programs which cut into plastic production and drive longer-term solutions. Everyone has a role to play.
At WLTH, we want to support them to make a difference. We want to help clean up the ocean, protect the marine ecosystem and keep our coastline safe.
Our shared mission is to inspire and empower diverse groups to explore new ways of creating, thinking and living on our finite, blue planet.
Impact Partnership
WLTH x Parley
As Parley’s first Australian partner, we are reimagining the future of home loan lending and payments and its social impact by creating a practical solution for customers to address today’s major ocean threats actively.
A key initiative of our partnership with Parley is the creation of the first recycled Ocean Plastic® VISA card in the Australian market – a premium material up-cycled from plastic waste collected on beaches and coastlines around the world.
“With sustainability in our core DNA, we have partnered with Parley for the Oceans and G+D to launch the first recycled ocean plastic cards in Australia. Not only is it an honour to be one of the first fintech doing so, but it’s also a goal we’ve been aspiring to achieve since the planning phase of building WLTH.”
– Drew Haupt, Co-Founder of WLTH
Impact Partnership
WLTH Parley Ocean Card
The plastic waste (primarily water bottles) is collected, cleaned, processed, and manufactured into plastic sheets which G+D then uses to construct payment cards.
All layers in the card body of the Parley Ocean Plastics are made from 80% recycled plastic as an alternative to virgin PVC. While the external overlays are made from recycled PET, the remaining layers (75%) of the card are from upcycled recovered Ocean Plastic from the ocean surface or collected from coastlines and communities.
While 80% of the card body is manufactured from recycled plastic (including card core, front and back layers, and front and back overlays), in order for the card to be both functional for payments and scheme compliant, there are additional materials which need to be applied that cannot be sourced as recycled plastic.
