“A few important business trends have been thrust into the spotlight over the last two years of isolation and social distancing, thanks to the global pandemic.

“The first is on social media marketing. While it may not be brand new to many emerging or thriving businesses, its importance has definitely been highlighted. Brick and mortar marketing, albeit still crucial, pales in comparison to the reach and effectiveness of a great social media campaign.

“Consumers now also pay attention to sustainability and taking care of the environment. Businesses need to show they are doing their part, and really put action to their words. For us at WLTH, every home loan settled contributes to 50m² of beach and ocean cleanup with the help of our partners, Parley for the Oceans. We found that clients responded positively to these efforts and have given us a competitive advantage in the market.”

Full Article: Dynamic Business