Artificial intelligence has allowed us to work alongside ‘robots’ and smart machines designed to help us do our jobs better. AI-powered virtual assistants will also become more prevalent in the workplace, offering more efficient methods of accomplishing objectives.

To close off the year, we saw the release of both OpenAI’s ChatGPT-3 and Lensa’s AI-selfie app, both massive leaps forward in this space that businesses should watch closely. Developing the ability to effectively utilise intelligently, smart machines will become an increasingly indispensable professional skill.

According to Marco Zande, Head of Marketing at digital lender WLTH, “AI, machine learning, and automation are trendy buzzwords that have been dominating the past year, especially post-pandemic. While they are crucial to digital marketing strategy, we cannot ignore the critical human element that enhances the experience”.

“The pandemic introduced us to a more digital world, but we have learned that consumers still respond well to that personal interaction.”

In the last five years, 85 per cent of consumers have shifted their purchase behaviour towards being more sustainable, supporting businesses that care about the environment and their carbon emissions.

Businesses now need to be vehicles of change and can no longer ignore sustainability when making key business decisions. The interests of employees, customers, and local communities are now front and centre.

Entrepreneurs like Brodie Haupt, CEO, and co-founder at WLTH, are challenging businesses to think more sustainably after launching Australia’s first recycled Ocean Plastic® Visa Card in collaboration with Parley for the Oceans earlier this year.

“In 2023, sustainability will be hard to ignore. Consumers are looking for new ways to reduce their environmental footprint, and I think it’s up to us as business leaders to take charge and take control of the issue. Our customers are becoming more socially conscious, and we must empower them to be more involved in protecting the environment.”

“Transparency in communicating efforts and progress toward being a responsible company will be a top priority for all businesses, particularly within the fintech space. With more Australian banks committing to the United Nations’ Net-Zero Banking Alliance, smaller fintech innovators will need to make more tangible efforts to make a positive impact on the planet to keep up.

In addition, the Australian Competition and Consumer Commission is actively clamping down on misleading environmental claims, a proper ESG strategy is needed to report their progress and avoid greenwashing backlash legitimately,” added Haupt.

Full Article: Dynamic Business