As part of the partnership, SFG will be the first aggregator to incorporate WLTH products in their comparison proposals. SFG’s many broker members will now be able to provide customers with the WLTH value proposition by utilising WLTH’s suite of tech-centric products, from transactional accounts, simple payment applications, and a high-value loyalty program.
Beyond access to WLTH’s competitive offerings, SFG’s brokers will help power WLTH and Parley for the Ocean’s Australian coastline cleanup efforts. Every WLTH loan settled with SFG will assist WLTH and Parley for the Oceans in cleaning up 50sqm of coastline. The recycled plastics from this cleanup further go to building the transactional cards used for the WLTH suite of products.
SFG members and their clients will also have access to educational sessions on the impact of plastic on the oceans and how to create a greener future, with Parley for the Oceans.
By leveraging SFG’s network, WLTH will be able to tap into an expansive pool of credible brokers and their clients to gain exposure to a new cohort of potential customers looking for a better deal on their mortgage, particularly as the Reserve Bank of Australia (RBA) signals further rate hikes.
Brodie Haupt, CEO and Co-Founder of WLTH said, “With the RBA confirming the rise of the nation’s official cash rate for the first time in 11 years, more Aussies than ever are paying attention to their home loans and searching for better deals. Our partnership with SFG helps us connect with them by supporting the digitally-savvy mortgage brokers they do business with and arming them with the products and services needed to streamline the whole experience.
“At WLTH, we have a strategic roadmap in place to grow our product distribution channel through Australia’s mortgage brokers whilst maintaining fast decisions, including iterative improvements to our technology and systems, and hiring additional key personnel to support these essential relationships,” concluded Haupt.
Blake Buchanan, General Manager Aggregation of Specialist Finance Group stated, “SFG is thrilled to welcome WLTH to the panel of lenders available to its members. We celebrate competition in the market that ultimately drives better outcomes for our brokers’ clients. In addition to some wonderful pricing and policy offers, the combination of a socially and environmentally responsible partner in WLTH will be a wonderful addition for the market today that is environmentally conscious of tomorrow.”
Broker-sourced loans currently account for around 67% of WLTH’s lending facility. Via its partnership with SFG, the fintech has plans to accelerate this figure to 80% in the coming months, as WLTH doubles-down on growing its partnership capabilities alongside its direct lending capabilities.
In addition to the partnership, WLTH appoints Tim Ford as National Partnerships Manager.
Full Article: Australian FinTech
