Under the arrangement, Specialist Finance Group (SFG) will incorporate WLTH’s products into its comparison proposals, making it the first aggregator to offer the lender’s portfolio.

As per a statement from the digital lender and payments provider, the vision of this partnership is that it will enable WLTH to “tap into an expansive pool of credible brokers and their clients” as a means to gain exposure to a new cohort of potential customers.

Further, WLTH has stated that it believes that this deal will lift its broker-sourced loans from its current figure of roughly 67 per cent to “80 per cent in the coming months”, as it “doubles down on growing its partnership capabilities alongside its direct lending capabilities”.

Speaking more broadly, Mr Haupt said that the digital lender is following a strategic road map in order to grow its production distribution channel through Australia’s mortgage brokers, with one step being the hiring of additional key personnel.

One reflection of this priority is the digital lender’s confirmation that it had appointed Tim Ford as its national partnership manager.

Speaking on his appointment, Mr Ford said: “WLTH is a real challenger to many of the other digital lending and payments players in the local space.”

“I look forward to working alongside the team to take an innovative approach in delivering value and expanding WLTH’s growth in the market through building core relationships between top aggregators, large broking businesses, referrals and the end customer.”

Full Article: The Adviser